Your customers are going places. Help shape the journey.

Travel and Hospitality

Optimize every touchpoint to maximize spend, deliver a personalized experience, and build rock-solid loyalty.

Market Challenges & Opportunities

Airlines must create a positive experience before, during, and after each flight, earning and maintaining loyalty while increasing profitability amidst cyclical pricing and constant cost pressure. Big Data can help airlines delight customers and gain competitive edge — so long as they can analyze it effectively and put insight into action.
 

Solution IPC Can Help

Solution IPC' Signal Hub helps leading global airlines rapidly identify opportunities and risks, confidently make game-changing decisions, and effectively drive results in the marketplace. Whether enhancing marketing effectiveness, increasing loyalty, improving operational performance, or driving competitive differentiation, Signal Hub helps bring the power of Big Data to bear – whether on the ground or in the air.

Solution Overview

Find More Customers

Tired of low response rates and ineffective campaigns? 

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.

 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Delivers tailored offers to convert lookers to bookers through machine learning algorithms and personalized offer recommendations
  • Converts guests and customers into high-value loyalty program members
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life. 

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience. 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level, enabling micro-segmentation, precision targeting, and preemptive action
  • Converts guests and customers into high-value loyalty program members
  • Optimizes value of each booking and trip by delivering personalized offers that align with customer preferences
  • Delivers personalized offers that optimize merchandising of ancillary products and services (e.g. upgrades, Wi-Fi, entertainment, food, and beverages)
  • Designs activation and churn management strategies to engage fading customers
  • Orchestrates multi-channel treatments across the customer journey, leveraging all touchpoints and building loyalty
  • Helps deliver a positive customer experience at every stage of the lifecycle (pre-trip, during trip, post-trip, between trips)
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV) 
Optimize Campaigns

Give your sales funnel a workout it will remember. 

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches. 

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer need states and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously and constantly updating campaign management guidance
  • Simplifies campaign effectiveness measurement by linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
Maximize Spend

Aspirational value is well within your grasp.

Signal Hub analyzes the factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
More...

Let Big Data propel your customer’s journey.

Signal Hub is packaged with domain expertise for airlines, hotels, cruise lines, and more, helping businesses improve operations, boost revenue, retain customers, and increase loyalty. 
 

  • Customer Lifecycle Management
  • Price Optimization; Product & Service Bundling
  • Churn Reduction Revenue Management
  • Optimizing Customer Care & Service Recovery
  • Customer Journey & Trip Management
  • Airline Operations & Ramp Optimization
  • Airline Crew/Staff Optimization
  • Airline Engineering & Maintenance Optimization
  • Airline Ticketing Fraud Detection & Mitigation

Market Challenges & Opportunities

Maximizing occupancy, maintaining loyalty, encouraging upgrades, and differentiating are difficult but essential tasks. Digital technologies generate large data sets that hold the power to  maximize customer lifetime value, but identifying opportunities is cumbersome, and translating insight into action can be slow, subjective, and error-prone. 

Solution IPC Can Help

Solution IPC’ Signal Hub helps lodging providers maximize occupancy and drive sustainable revenue growth from traditional and non-traditional sources. Signal Hub enhances visibility into customer needs within and beyond the hotel stay, helping companies identify and pursue revenue enhancement opportunities, increase differentiation, mitigate churn, and maximize lifetime value. 

Solution Overview

Find More Customers

Tired of low response rates and ineffective campaigns? 

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.

 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Delivers tailored offers to convert lookers to bookers through machine learning algorithms and personalized offer recommendations
  • Converts guests and customers into high-value loyalty program members
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life. 

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience. 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level, enabling micro-segmentation, precision targeting, and preemptive action
  • Converts guests and customers into high-value loyalty program members
  • Optimizes value of each booking and trip by delivering personalized offers that align with customer preferences
  • Delivers personalized offers that optimize merchandising of ancillary products and services (e.g. upgrades, Wi-Fi, entertainment, food, and beverages)
  • Designs activation and churn management strategies to engage fading customers
  • Orchestrates multi-channel treatments across the customer journey, leveraging all touchpoints and building loyalty
  • Helps deliver a positive customer experience at every stage of the lifecycle (pre-trip, during trip, post-trip, between trips)
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV) 
Optimize Campaigns

Give your sales funnel a workout it will remember. 

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches. 

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer need states and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously and constantly updating campaign management guidance
  • Simplifies campaign effectiveness measurement by linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
Maximize Spend

Aspirational value is well within your grasp.

Signal Hub analyzes the factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
More...

Let Big Data propel your customer’s journey.

Signal Hub is packaged with domain expertise for airlines, hotels, cruise lines, and more, helping businesses improve operations, boost revenue, retain customers, and increase loyalty. 
 

  • Customer Lifecycle Management
  • Price Optimization; Product & Service Bundling
  • Churn Reduction Revenue Management
  • Optimizing Customer Care & Service Recovery
  • Customer Journey & Trip Management
  • Airline Operations & Ramp Optimization
  • Airline Crew/Staff Optimization
  • Airline Engineering & Maintenance Optimization
  • Airline Ticketing Fraud Detection & Mitigation

Market Challenges & Opportunities

Maximizing yield on rapidly depreciating, geographically dispersed assets is already a complex equation. Individual drivers create additional complexity, risk and financial challenge... Customers often forgo up-sells or choose ride-sharing options, pressuring revenue growth and profitability. Big Data insights can help drive loyalty and spend, but extracting and applying those insights effectively is not easy. 

Solution IPC Can Help

Signal Hub uses advanced analytics techniques in a hyper-efficient, integrated workflow to identify revenue opportunities, untapped efficiencies, and risk factors across the vehicle rental value chain. It then synthesizes output that companies can readily consume in their existing business processes, allowing them to take decisive, impactful action in a fast, repeatable, scalable way. From fleet optimization to driving more up-sells at the counter, Signal Hub delivers real and sustainable value. 

Solution Overview

Find More Customers

Tired of low response rates and ineffective campaigns? 

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.

 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Delivers tailored offers to convert lookers to bookers through machine learning algorithms and personalized offer recommendations
  • Converts guests and customers into high-value loyalty program members
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life. 

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience. 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level, enabling micro-segmentation, precision targeting, and preemptive action
  • Converts guests and customers into high-value loyalty program members
  • Optimizes value of each booking and trip by delivering personalized offers that align with customer preferences
  • Delivers personalized offers that optimize merchandising of ancillary products and services (e.g. upgrades, Wi-Fi, entertainment, food, and beverages)
  • Designs activation and churn management strategies to engage fading customers
  • Orchestrates multi-channel treatments across the customer journey, leveraging all touchpoints and building loyalty
  • Helps deliver a positive customer experience at every stage of the lifecycle (pre-trip, during trip, post-trip, between trips)
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV) 
Optimize Campaigns

Give your sales funnel a workout it will remember. 

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches. 

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer need states and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously and constantly updating campaign management guidance
  • Simplifies campaign effectiveness measurement by linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
Maximize Spend

Aspirational value is well within your grasp.

Signal Hub analyzes the factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
More...

Let Big Data propel your customer’s journey.

Signal Hub is packaged with domain expertise for airlines, hotels, cruise lines, and more, helping businesses improve operations, boost revenue, retain customers, and increase loyalty. 
 

  • Customer Lifecycle Management
  • Price Optimization; Product & Service Bundling
  • Churn Reduction Revenue Management
  • Optimizing Customer Care & Service Recovery
  • Customer Journey & Trip Management
  • Airline Operations & Ramp Optimization
  • Airline Crew/Staff Optimization
  • Airline Engineering & Maintenance Optimization
  • Airline Ticketing Fraud Detection & Mitigation

Market Challenges & Opportunities

Structuring trips that span multiple travel modes and geographies, or deviate from the original plan presents profound challenges for travel agents. Doing so profitably in an increasingly self-service world doesn’t make it any easier. Achieving success requires skill, agility, and insight into customer preferences that only advanced analytics can deliver. 

Solution IPC Can Help

Travel agencies and intermediaries play a critical role in driving business across the broader travel and hospitality industry, shaping the customer experience across all channels.. Signal Hub helps intermediaries optimize profitable growth and extends their influence with their partners. It quickly generates actionable insight that allows companies to capture unprecedented value, not just once, but as a sustainable operating capability. 

Solution Overview

Find More Customers

Tired of low response rates and ineffective campaigns? 

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.

 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Delivers tailored offers to convert lookers to bookers through machine learning algorithms and personalized offer recommendations
  • Converts guests and customers into high-value loyalty program members
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life. 

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience. 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level, enabling micro-segmentation, precision targeting, and preemptive action
  • Converts guests and customers into high-value loyalty program members
  • Optimizes value of each booking and trip by delivering personalized offers that align with customer preferences
  • Delivers personalized offers that optimize merchandising of ancillary products and services (e.g. upgrades, Wi-Fi, entertainment, food, and beverages)
  • Designs activation and churn management strategies to engage fading customers
  • Orchestrates multi-channel treatments across the customer journey, leveraging all touchpoints and building loyalty
  • Helps deliver a positive customer experience at every stage of the lifecycle (pre-trip, during trip, post-trip, between trips)
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV) 
Optimize Campaigns

Give your sales funnel a workout it will remember. 

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches. 

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer need states and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously and constantly updating campaign management guidance
  • Simplifies campaign effectiveness measurement by linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
Maximize Spend

Aspirational value is well within your grasp.

Signal Hub analyzes the factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
More...

Let Big Data propel your customer’s journey.

Signal Hub is packaged with domain expertise for airlines, hotels, cruise lines, and more, helping businesses improve operations, boost revenue, retain customers, and increase loyalty. 
 

  • Customer Lifecycle Management
  • Price Optimization; Product & Service Bundling
  • Churn Reduction Revenue Management
  • Optimizing Customer Care & Service Recovery
  • Customer Journey & Trip Management
  • Airline Operations & Ramp Optimization
  • Airline Crew/Staff Optimization
  • Airline Engineering & Maintenance Optimization
  • Airline Ticketing Fraud Detection & Mitigation

Market Challenges & Opportunities

Travelers have multiple options and make their decisions based on their perception of value, desire for exclusivity, satisfaction with service quality, and sense of loyalty. The variety and velocity of travel is mirrored in the Big Data that powers the industry. This data can help optimize customer experiences and maximize business value.  

Solution IPC Can Help

Signal Hub delivers outcomes that are simply not possible with other Big Data solutions. For the Travel & Hospitality industry, it transforms data from customers, competitors, and business operations into key variables that continuously drive new levels of value at scale, allowing companies to orchestrate travelers’ experiences and maximize economic opportunity. 

Solution Overview

Find More Customers

Tired of low response rates and ineffective campaigns? 

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.

 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Delivers tailored offers to convert lookers to bookers through machine learning algorithms and personalized offer recommendations
  • Converts guests and customers into high-value loyalty program members
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life. 

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience. 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level, enabling micro-segmentation, precision targeting, and preemptive action
  • Converts guests and customers into high-value loyalty program members
  • Optimizes value of each booking and trip by delivering personalized offers that align with customer preferences
  • Delivers personalized offers that optimize merchandising of ancillary products and services (e.g. upgrades, Wi-Fi, entertainment, food, and beverages)
  • Designs activation and churn management strategies to engage fading customers
  • Orchestrates multi-channel treatments across the customer journey, leveraging all touchpoints and building loyalty
  • Helps deliver a positive customer experience at every stage of the lifecycle (pre-trip, during trip, post-trip, between trips)
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV) 
Optimize Campaigns

Give your sales funnel a workout it will remember. 

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches. 

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer need states and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously and constantly updating campaign management guidance
  • Simplifies campaign effectiveness measurement by linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
Maximize Spend

Aspirational value is well within your grasp.

Signal Hub analyzes the factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
More...

Let Big Data propel your customer’s journey.

Signal Hub is packaged with domain expertise for airlines, hotels, cruise lines, and more, helping businesses improve operations, boost revenue, retain customers, and increase loyalty. 
 

  • Customer Lifecycle Management
  • Price Optimization; Product & Service Bundling
  • Churn Reduction Revenue Management
  • Optimizing Customer Care & Service Recovery
  • Customer Journey & Trip Management
  • Airline Operations & Ramp Optimization
  • Airline Crew/Staff Optimization
  • Airline Engineering & Maintenance Optimization
  • Airline Ticketing Fraud Detection & Mitigation

What the Market Is Saying

"We had Signal Hub up and running in less than four months."

—Director of Operations, Top-10 Global Airline

"Signal Hub makes the campaign process more efficient. It's exactly what we were looking for."

—Senior Executive, Global Hospitality Company

“Solution IPC' Signal Hub is a critical part of our most strategic initiative. It has been tremendously impactful.”

—Head of Business Intelligence, Top-10 Global Airline

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