Create connections that expand the possibilities.

Telecom

Advanced analytics helps service providers deliver experiences that delight, differentiate, and drive sustainable value.

cell tower

Market Challenges & Opportunities

The triple-play bundle isn’t what it used to be. Today’s customers want choice, quality, reliability, and affordability. Integrated service providers must provide high-quality network performance, excellent customer care, and tailored service packages. Advanced analytics, can proactively identify customers’ individual needs, improve QoS, and strengthen loyalty. Extracting key patterns from Big Data sets and transforming them into actionable business decisions daily is the key to staying competitive.

Solution IPC Can Help

Leading integrated CSPs use Solution IPC’ Signal Hub to transform their Big Data sets into over 4,000 highly focused Signals that power hundreds of telecom-specific use cases. Signal Hub lets CSPs gain a deeper understanding of customers’ needs, price/value trade-offs, service experience, and thresholds for conversion and churn. It enables more precise and effective offer development, marketing activities, retention programs, and other initiatives that shape the customer experience. 

 

Solution Overview

Find More Customers

Attract. Intrigue. Convert. 

 

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.
 
 
 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Aggregates and integrates data in multiple formats, including structured and unstructured Big Data sets
  • Applies state-of-the-art data quality management techniques to clean all data files
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Optimizes offers through machine learning algorithms
  • Enables rapid, intuitive, and accurate decision making
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.
 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within your grasp.

Signal Hub analyzes your customer portfolio across all of the factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Supports creation of new revenue streams to counteract commoditization in maturing product and service categories
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer experience journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly-tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Optimize Campaigns

Don’t fear marketing ROI.
Drive it.

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches.

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer need states and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously, and constantly updating campaign management guidance
  • Simplifies measurement of campaign effectiveness by linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
More...

Let advanced analytics help you create meaningful connections.

Signal Hub is packaged with domain expertise for all sectors within the telecom industry, helping businesses improve operations, boost revenue, retain customers, and increase loyalty.   
 

  • Product and Service (VAS) Development
  • Data Commercialization
  • Churn Reduction
  • Customer Care Optimization
  • Competitor Intelligence
  • Plan Management & Pricing
  • Network Optimization
  • Device Management & Analytics
  • Fraud Detection & Mitigation

Market Challenges & Opportunities

VoIP, OTT, the rise of mobile, and changing demographic patterns have led entire customer segments to reduce or eliminate wireline services. Yet the explosion of digital data has made wireline more essential than ever. Service providers that manage their Big Data as an asset can maintain a competitive edge despite the headwinds of industry disruption.

Solution IPC Can Help

Signal Hub helps wireline CSPs innovate more effectively, create more compelling offers, drive more value out of existing networks, and deliver an optimized customer experience across the entire life cycle. It improves acquisition, retention, and monetization by extracting and applying Big Data insight to where it can have the greatest business impact and does so with unprecedented scalability that dramatically collapses time-to-results from Big Data analytics. 

Solution Overview

Find More Customers

Attract. Intrigue. Convert. 

 

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.
 
 
 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Aggregates and integrates data in multiple formats, including structured and unstructured Big Data sets
  • Applies state-of-the-art data quality management techniques to clean all data files
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Optimizes offers through machine learning algorithms
  • Enables rapid, intuitive, and accurate decision making
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.
 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within your grasp.

Signal Hub analyzes your customer portfolio across all of the factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Supports creation of new revenue streams to counteract commoditization in maturing product and service categories
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer experience journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly-tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Optimize Campaigns

Don’t fear marketing ROI.
Drive it.

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches.

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer need states and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously, and constantly updating campaign management guidance
  • Simplifies measurement of campaign effectiveness by linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
More...

Let advanced analytics help you create meaningful connections.

Signal Hub is packaged with domain expertise for all sectors within the telecom industry, helping businesses improve operations, boost revenue, retain customers, and increase loyalty.   
 

  • Product and Service (VAS) Development
  • Data Commercialization
  • Churn Reduction
  • Customer Care Optimization
  • Competitor Intelligence
  • Plan Management & Pricing
  • Network Optimization
  • Device Management & Analytics
  • Fraud Detection & Mitigation

Market Challenges & Opportunities

Customers’ appetite for wireless data continues to skyrocket, driving service providers’ CAPEX to new heights and pressuring ARPU, even as wireless penetration levels reach saturation globally. How can they continue to drive profitable growth? By using their Big Data assets more effectively, service providers can better serve their customers, strengthen loyalty, improve network operations, and control costs.

Solution IPC Can Help

Signal Hub helps wireless service providers deliver a unique customer experience that drives breakthrough financial results. With Signal Hub, wireless CSPs can routinely exceed customer expectations, whether with network quality of service or quality of customer service. Our innovative technology powers use cases in multiple departments and functions. Cut churn, target products and bundles more precisely, expand network capacity without overbuilding, and maintain strong ARPU growth.

Solution Overview

Find More Customers

Attract. Intrigue. Convert. 

 

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.
 
 
 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Aggregates and integrates data in multiple formats, including structured and unstructured Big Data sets
  • Applies state-of-the-art data quality management techniques to clean all data files
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Optimizes offers through machine learning algorithms
  • Enables rapid, intuitive, and accurate decision making
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.
 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within your grasp.

Signal Hub analyzes your customer portfolio across all of the factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Supports creation of new revenue streams to counteract commoditization in maturing product and service categories
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer experience journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly-tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Optimize Campaigns

Don’t fear marketing ROI.
Drive it.

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches.

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer need states and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously, and constantly updating campaign management guidance
  • Simplifies measurement of campaign effectiveness by linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
More...

Let advanced analytics help you create meaningful connections.

Signal Hub is packaged with domain expertise for all sectors within the telecom industry, helping businesses improve operations, boost revenue, retain customers, and increase loyalty.   
 

  • Product and Service (VAS) Development
  • Data Commercialization
  • Churn Reduction
  • Customer Care Optimization
  • Competitor Intelligence
  • Plan Management & Pricing
  • Network Optimization
  • Device Management & Analytics
  • Fraud Detection & Mitigation

Market Challenges & Opportunities

Cable MSOs have expanded their product portfolios and now face the same challenges as other telecom players: attracting and retaining customers, increasing pricing power, and driving profitable growth. To compete with satellite, wireline, and OTT, MSOs must provide more entertainment choices and on-demand options. They must embrace Big Data analytics as an operational capability at scale to bring differentiated content, services, offers, and customer experience to the market. 

Solution IPC Can Help

Signal Hub drives value across every aspect of the cable bundle. An integrated analytics workflow quickly distills the relevant data, or Signals, uncovering key patterns that others miss. It packages the Signals as high-value predictors of future activity. Create and optimize a truly integrated, cross-platform customer experience. Make the cable bundle the customer’s preferred way to consume voice, data, video, and broadband access. Start with operationalizing Big Data analytics at scale.

Solution Overview

Find More Customers

Attract. Intrigue. Convert. 

 

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.
 
 
 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Aggregates and integrates data in multiple formats, including structured and unstructured Big Data sets
  • Applies state-of-the-art data quality management techniques to clean all data files
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Optimizes offers through machine learning algorithms
  • Enables rapid, intuitive, and accurate decision making
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.
 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within your grasp.

Signal Hub analyzes your customer portfolio across all of the factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Supports creation of new revenue streams to counteract commoditization in maturing product and service categories
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer experience journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly-tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Optimize Campaigns

Don’t fear marketing ROI.
Drive it.

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches.

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer need states and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously, and constantly updating campaign management guidance
  • Simplifies measurement of campaign effectiveness by linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
More...

Let advanced analytics help you create meaningful connections.

Signal Hub is packaged with domain expertise for all sectors within the telecom industry, helping businesses improve operations, boost revenue, retain customers, and increase loyalty.   
 

  • Product and Service (VAS) Development
  • Data Commercialization
  • Churn Reduction
  • Customer Care Optimization
  • Competitor Intelligence
  • Plan Management & Pricing
  • Network Optimization
  • Device Management & Analytics
  • Fraud Detection & Mitigation

Market Challenges & Opportunities

MVNOs, cloud communication service providers, and managed data service providers face even greater challenges than their telecom counterparts. Advanced analytics can help MVNOs better serve customers by tailoring services, lowering prices, and improving quality and customer service. Managed data service providers already use analytics to operate and protect their networks, but more complex threats and the advent of IoT require more advanced solutions.

Solution IPC Can Help

CSPs of any type can radically transform their business results by using Signal Hub to manage their precious data assets. Data CSPs can scale storage infrastructure more efficiently, while improving network intelligence and service quality as a repeatable capability. MVNOs can tailor offers more precisely, orchestrate more effective multi-channel marketing campaigns, strengthen pricing power, and reduce customer churn. With Signal Hub, CSPs drive more traffic across the network and derive more value from the network.

Solution Overview

Find More Customers

Attract. Intrigue. Convert. 

 

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.
 
 
 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Aggregates and integrates data in multiple formats, including structured and unstructured Big Data sets
  • Applies state-of-the-art data quality management techniques to clean all data files
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Optimizes offers through machine learning algorithms
  • Enables rapid, intuitive, and accurate decision making
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.
 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within your grasp.

Signal Hub analyzes your customer portfolio across all of the factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Supports creation of new revenue streams to counteract commoditization in maturing product and service categories
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer experience journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly-tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Optimize Campaigns

Don’t fear marketing ROI.
Drive it.

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches.

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer need states and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously, and constantly updating campaign management guidance
  • Simplifies measurement of campaign effectiveness by linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
More...

Let advanced analytics help you create meaningful connections.

Signal Hub is packaged with domain expertise for all sectors within the telecom industry, helping businesses improve operations, boost revenue, retain customers, and increase loyalty.   
 

  • Product and Service (VAS) Development
  • Data Commercialization
  • Churn Reduction
  • Customer Care Optimization
  • Competitor Intelligence
  • Plan Management & Pricing
  • Network Optimization
  • Device Management & Analytics
  • Fraud Detection & Mitigation

What the Market Is Saying

"We are extremely comfortable with Opera Soltuions' data security."

—Director of Operations, Top-10 Global Airline

“Acxiom and Solution IPC are helping enterprises accelerate data-driven processes and gain a deeper understanding of their customers.”

—Jeff D. Standridge, Vice President of Audience Solutions; Acxiom

"Solution IPC’ Signal Hub helped our analytics people accelerate model training and implementation, enabling them to focus more on business objectives."

—Zhaoyang Duan, SVP of Data & Analytics; Ping An Direct Co. Ltd.

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