Build more value with smarter Big Data analytics.

Other

A smarter approach to Big Data analytics accelerates insights and decisions, delivering faster and better results. 

Market Challenges & Opportunities

Despite the diversity of consumer-facing businesses, some commonalties unite them all: the need to attract and retain customers, continuously increase revenue growth, and maintain a viable cost structure. Big Data can enable better strategies, processes, and systems that drive demand and supply and connect them to one another efficiently. Yet most analytics approaches limit the flow of insight from data, leaving most potential value untapped.

Solution IPC Can Help

Solution IPC helps consumer-facing businesses extract more insight from their Big Data and put it to work more efficiently, yielding faster time-to-results, higher-quality decisions, and stronger competitive advantage. Our Signal Hub solution reinvents the traditional approach to advanced analytics, radically improving throughput, yielding more sophisticated insight, and transforming Big Data analytics into a scalable operating capability shared across the business. Attract more customers, drive more revenue, and not only maintain loyalty, but convert customers into enthusiastic advocates of the brand.

Solution Overview

Optimize Campaigns

Give your sales funnel a workout it will remember.

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches.
 

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer needs and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously and constantly updating campaign management guidance
  • Simplifies measurement of campaign effectiveness by clearly linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
Maximize Spend

Aspirational value is within your grasp.

Signal Hub analyzes your customer portfolio across all of the key factors that drive consumer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Optimize Pricing

Don't leave money on the table.
 

Signal Hub equips businesses with the insight they need to make informed pricing decisions across the product lifecycle and amidst changing market conditions, maximizing revenue growth and profitability.
 

How it delivers value:

  • Improves sophistication of pricing strategies and compliance with pricing policies, increasing revenue and gross margin
  • Increases precision in identifying customer segments by attribute (e.g. price buyer, value buyer, relationship buyer, “poker player”) and tailoring pricing strategies accordingly
  • Quantifies a more accurate pricing waterfall, revealing leakage and enabling timely, focused intervention to increase price realization
  • Helps business evolve pricing strategy across the customer lifecycle and product lifecycle, maximizing value at each stage
  • Increases understanding of price elasticity at the category and SKU level across multiple parameters (e.g., location, customer, seasonality)
  • Identifies opportunities to utilize bundling strategies to maximize potential profit
  • Allows businesses to implement dynamic pricing engines that support differentiated pricing and rapid pricing adjustments to market conditions, increasing agility and revenue capture
Improve CLV

Optimize the entire customer journey.

Signal Hub disaggregates the customer’s journey across the product lifecycle and reassembles it in an application that enables intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product lifecycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Deepens understanding of individual customer purchase journeys across shopping channels and identifies timely Signals that inform next-best action(s)
  • Orchestrates omni-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Supports more effective cross-selling and upselling of products based on personalized and contextually relevant recommendations and offers across shopping channels
  • Drives more effective integration of loyalty and reward strategies into overall customer lifecycle strategy
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
More...

Never stop expecting more from your data.

Signal Hub’s capabilities offer businesses, government entities, and other organizations endless possibilities for maximizing the value of their Big Data.
 

 

  • Criminal Activity Detection
  • Cybersecurity Post-Event Forensics
  • Cyberthreat Detection
  • Social Listening
  • National Security Threat Assessment

Market Challenges & Opportunities

B2B and B2C share many of the same industry dynamics, but B2B operates in a fundamentally different way. Marketing activities may emphasize doing business more effectively or improving value added in products and services. Sales processes may involve higher volumes, more complex pricing, and longer lead times than B2C, as well as greater need to outline technical specifications. Indirect channels for marketing, sales, and support imply less direct control and greater need for collaboration. This complexity requires B2B business to rapidly derive insight from Big Data, put it into action at scale, and orchestrate precision activities over time.

Solution IPC Can Help

Solution IPC helps B2B companies dramatically improve business results by more effectively using their Big Data assets. Our flagship solution, Signal Hub, rapidly converts Big Data into business insight, exponentially increases the throughput of use cases that analytics teams can process, and seamlessly delivers synthesized intelligence directly to the enterprise applications that employees use every day. Signal Hub applies rigorous data science to extract insights that were impossible to detect before and uses machine learning to continuously refresh this intelligence. The result? Faster innovation. More efficient processes. More effective collaboration. Higher growth and profitability.

Solution Overview

Optimize Campaigns

Give your sales funnel a workout it will remember.

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches.
 

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer needs and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously and constantly updating campaign management guidance
  • Simplifies measurement of campaign effectiveness by clearly linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
Maximize Spend

Aspirational value is within your grasp.

Signal Hub analyzes your customer portfolio across all of the key factors that drive consumer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Optimize Pricing

Don't leave money on the table.
 

Signal Hub equips businesses with the insight they need to make informed pricing decisions across the product lifecycle and amidst changing market conditions, maximizing revenue growth and profitability.
 

How it delivers value:

  • Improves sophistication of pricing strategies and compliance with pricing policies, increasing revenue and gross margin
  • Increases precision in identifying customer segments by attribute (e.g. price buyer, value buyer, relationship buyer, “poker player”) and tailoring pricing strategies accordingly
  • Quantifies a more accurate pricing waterfall, revealing leakage and enabling timely, focused intervention to increase price realization
  • Helps business evolve pricing strategy across the customer lifecycle and product lifecycle, maximizing value at each stage
  • Increases understanding of price elasticity at the category and SKU level across multiple parameters (e.g., location, customer, seasonality)
  • Identifies opportunities to utilize bundling strategies to maximize potential profit
  • Allows businesses to implement dynamic pricing engines that support differentiated pricing and rapid pricing adjustments to market conditions, increasing agility and revenue capture
Improve CLV

Optimize the entire customer journey.

Signal Hub disaggregates the customer’s journey across the product lifecycle and reassembles it in an application that enables intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product lifecycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Deepens understanding of individual customer purchase journeys across shopping channels and identifies timely Signals that inform next-best action(s)
  • Orchestrates omni-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Supports more effective cross-selling and upselling of products based on personalized and contextually relevant recommendations and offers across shopping channels
  • Drives more effective integration of loyalty and reward strategies into overall customer lifecycle strategy
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
More...

Never stop expecting more from your data.

Signal Hub’s capabilities offer businesses, government entities, and other organizations endless possibilities for maximizing the value of their Big Data.
 

 

  • Criminal Activity Detection
  • Cybersecurity Post-Event Forensics
  • Cyberthreat Detection
  • Social Listening
  • National Security Threat Assessment

Market Challenges & Opportunities

Long before businesses began amassing data, governments were collecting and using data to drive their activities. Today, government entities manage more data than ever before, and they increasingly rely on Big Data analytics to drive their core operations, prepare for emergencies, and respond to unanticipated events. Every day is a live mission. With millions of people relying on government to do so much, the analytics driving government activities must quickly and efficiently extract insight from Big Data and deliver it to the right place to enable timely, targeted action. Yet most analytics solutions can’t manage this complexity, at this scale, within budget, and on a sustainable basis. 

Solution IPC Can Help

Solution IPC delivers the performance, accuracy, scalability, security, and value that governments need from advanced analytics. Our Signal Hub solution establishes a new performance standard for Big Data analytics by using a more intelligent approach to extracting, packaging, and disseminating insight. Signal Hub dramatically increases the volume of synthesized intelligence in an organization, puts the power of data science into the hands of all employees, and applies machine learning to continuously refresh the intelligence. Process efficiency skyrockets. Fraud and waste incidence plummets. National security is enhanced. Budget discipline is maintained. Do more with less, and achieve far better results than were ever possible before.

Solution Overview

Optimize Campaigns

Give your sales funnel a workout it will remember.

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches.
 

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer needs and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously and constantly updating campaign management guidance
  • Simplifies measurement of campaign effectiveness by clearly linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
Maximize Spend

Aspirational value is within your grasp.

Signal Hub analyzes your customer portfolio across all of the key factors that drive consumer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Optimize Pricing

Don't leave money on the table.
 

Signal Hub equips businesses with the insight they need to make informed pricing decisions across the product lifecycle and amidst changing market conditions, maximizing revenue growth and profitability.
 

How it delivers value:

  • Improves sophistication of pricing strategies and compliance with pricing policies, increasing revenue and gross margin
  • Increases precision in identifying customer segments by attribute (e.g. price buyer, value buyer, relationship buyer, “poker player”) and tailoring pricing strategies accordingly
  • Quantifies a more accurate pricing waterfall, revealing leakage and enabling timely, focused intervention to increase price realization
  • Helps business evolve pricing strategy across the customer lifecycle and product lifecycle, maximizing value at each stage
  • Increases understanding of price elasticity at the category and SKU level across multiple parameters (e.g., location, customer, seasonality)
  • Identifies opportunities to utilize bundling strategies to maximize potential profit
  • Allows businesses to implement dynamic pricing engines that support differentiated pricing and rapid pricing adjustments to market conditions, increasing agility and revenue capture
Improve CLV

Optimize the entire customer journey.

Signal Hub disaggregates the customer’s journey across the product lifecycle and reassembles it in an application that enables intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product lifecycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Deepens understanding of individual customer purchase journeys across shopping channels and identifies timely Signals that inform next-best action(s)
  • Orchestrates omni-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Supports more effective cross-selling and upselling of products based on personalized and contextually relevant recommendations and offers across shopping channels
  • Drives more effective integration of loyalty and reward strategies into overall customer lifecycle strategy
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
More...

Never stop expecting more from your data.

Signal Hub’s capabilities offer businesses, government entities, and other organizations endless possibilities for maximizing the value of their Big Data.
 

 

  • Criminal Activity Detection
  • Cybersecurity Post-Event Forensics
  • Cyberthreat Detection
  • Social Listening
  • National Security Threat Assessment

What the Market Is Saying

“Signal Hub has touched every piece of data we have, and the impact it has generated is outstanding.”

—EVP, Major US Payment Card Network

"Signal Hub makes the campaign process more efficient. It's exactly what we were looking for."

—Senior Executive, Global Hospitality Company

"Signal Hub is at the top of the list when it comes to generating fast, actionable insights.”

—Group Head, B2B Payments; Top-5 Payment Card Network

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