Content is king.
Advanced analytics helps keep the king in power.

Media and Entertainment

Digital increasingly drives everything, but traditional formats and channels are still very much alive. Advanced analytics can make sense of the present and illuminate the path forward.

Solutions for…

  • Broadcast networks
  • Digital media properties
  • Global media conglomerates
  • Newspapers and periodicals

Market Challenges & Opportunities

Consumers today enjoy unprecedented choice: multiple content types, a seemingly infinite menu, and flexible consumption models. Increasingly, they can also control what they consume and avoid the rest. These benefits represent substantial challenges for creators of entertainment and advertising content. Innovation is essential to create compelling content that drives engagement and monetization. Big Data analytics can restore the balance, delivering rich and relevant content that drives financial results.

Solution IPC Can Help

With Signal Hub, creating compelling content is no longer a game of chance. Content creators can rapidly and comprehensively identify and analyze all of the factors that make entertainment and advertising content compelling. They can innovate dynamically, revealing what works and what doesn’t. They can also understand monetization thresholds with precision. Signal Hub helps media and entertainment businesses confidently and quickly make decisions that move the development process from concept to content.

Solution Overview

Personalize at Scale

Individualized content for all individuals

Signal Hub helps media and entertainment businesses develop content and delivery options to drive intended behavior with the targeted audience at an individual level on a massive scale, repeatedly.
 

How it delivers value:

  • Builds a profitable and loyal portfolio of customers, one interaction at a time
  • Helps develop entertainment content and aggregated content bundles tailored to the interests of specific customer segments and sub-segments on a massive scale
  • Allows advertisers to develop messaging, delivery mechanisms, and programs that mesh so seamlessly with customer needs, preferences, and behaviors that the sales pitch appears natural, non-intrusive, and compelling
  • Allows media and entertainment businesses to orchestrate content across the entire content lifecycle from creation to aggregation to publishing/broadcasting to distribution
  • Allows media and entertainment businesses to analyze content consumption patterns, learn what is and isn’t working, and make subsequent adjustments to optimize results
Optimize Channels

Take the mystery out of the mix

Signal Hub helps businesses optimize entertainment and advertising content across all aggregation, publishing/broadcasting, and distribution channels, maximizing exposure and driving revenue while efficiently managing costs.
 

How it delivers value:

  • Helps aggregate and stage entertainment content for distribution within specific channels, at precise moments, and in targeted locations
  • Optimizes digital advertising placement across Internet properties, mobile applications, device types, and properties under different ownership structures (owned, affiliated, third-party)
  • Enables channel mix decisions based on interrelationships between multiple other content-related variables (e.g. packaging, pricing, release formats and sequencing, access devices, consumption modes, and consumer payment options)
  • Deepens understanding of how different content channels are performing and helps the business modify upstream content creation and distribution decisions accordingly
Manage the Lifecycle

Orchestrate an optimized experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Price It Right

Elevate the sophistication of your pricing strategy.

Signal Hub helps establish more intelligent pricing, whether for entertainment content or advertising. Evolve from opaque and subjective approaches and embrace the power of data science for pricing.

How it delivers value:

  • Identifies variables that are positively correlated with customer needs, behavior, motivation, trade-offs, and thresholds, as well as market demand, competitor pricing, and other factors
  • Creates a systematic, objective basis for pricing digital entertainment content
  • Improves the accuracy and sophistication of dynamic advertising pricing models
  • Establish a dynamic pricing capability based on continuous testing, learning, and adjustment
  • Helps businesses intelligently set prices and formulate pricing strategy, accelerating revenue growth, improving profitability, and adapting quickly to changing market conditions over time
More...

Extend the reach and impact of your content.

Signal Hub helps media and entertainment businesses develop and deliver content with greater precision, drive more effective business operations, and maximize the value of their content and data assets.

  • Competitor Intelligence
  • Campaign Optimization
  • Data Commercialization

Solutions for…

  • Broadcast networks
  • Cable MSOs
  • Digital media properties
  • Global media conglomerates
  • Internet portals
  • Newspapers and periodicals
  • Search engines
  • Social networks

Market Challenges & Opportunities

Assembling content bundles that consumers will find compelling has never been more rewarding or challenging. Content has become highly modular, allowing aggregators to integrate material from multiple sources and in multiple formats and then create packages tailored to specific customers. Technology enables precise aggregation and staging, but the numerous variables in the decision can be complex to decipher. With advanced analytics, aggregators can define the options most likely to succeed.

Solution IPC Can Help

Solution IPC simplifies and accelerates content aggregation, while making it more effective in the marketplace. With Signal Hub, aggregators can develop more compelling bundles by using Big Data analytics to extract the key attributes of content, packaging, and placement most likely to resonate with specific customer segments. Signal Hub also facilitates rapid testing and learning, enabling fast adaptation to dynamic market conditions. Take the aggravation out of aggregation.

 

Solution Overview

Personalize at Scale

Individualized content for all individuals

Signal Hub helps media and entertainment businesses develop content and delivery options to drive intended behavior with the targeted audience at an individual level on a massive scale, repeatedly.
 

How it delivers value:

  • Builds a profitable and loyal portfolio of customers, one interaction at a time
  • Helps develop entertainment content and aggregated content bundles tailored to the interests of specific customer segments and sub-segments on a massive scale
  • Allows advertisers to develop messaging, delivery mechanisms, and programs that mesh so seamlessly with customer needs, preferences, and behaviors that the sales pitch appears natural, non-intrusive, and compelling
  • Allows media and entertainment businesses to orchestrate content across the entire content lifecycle from creation to aggregation to publishing/broadcasting to distribution
  • Allows media and entertainment businesses to analyze content consumption patterns, learn what is and isn’t working, and make subsequent adjustments to optimize results
Optimize Channels

Take the mystery out of the mix

Signal Hub helps businesses optimize entertainment and advertising content across all aggregation, publishing/broadcasting, and distribution channels, maximizing exposure and driving revenue while efficiently managing costs.
 

How it delivers value:

  • Helps aggregate and stage entertainment content for distribution within specific channels, at precise moments, and in targeted locations
  • Optimizes digital advertising placement across Internet properties, mobile applications, device types, and properties under different ownership structures (owned, affiliated, third-party)
  • Enables channel mix decisions based on interrelationships between multiple other content-related variables (e.g. packaging, pricing, release formats and sequencing, access devices, consumption modes, and consumer payment options)
  • Deepens understanding of how different content channels are performing and helps the business modify upstream content creation and distribution decisions accordingly
Manage the Lifecycle

Orchestrate an optimized experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Price It Right

Elevate the sophistication of your pricing strategy.

Signal Hub helps establish more intelligent pricing, whether for entertainment content or advertising. Evolve from opaque and subjective approaches and embrace the power of data science for pricing.

How it delivers value:

  • Identifies variables that are positively correlated with customer needs, behavior, motivation, trade-offs, and thresholds, as well as market demand, competitor pricing, and other factors
  • Creates a systematic, objective basis for pricing digital entertainment content
  • Improves the accuracy and sophistication of dynamic advertising pricing models
  • Establish a dynamic pricing capability based on continuous testing, learning, and adjustment
  • Helps businesses intelligently set prices and formulate pricing strategy, accelerating revenue growth, improving profitability, and adapting quickly to changing market conditions over time
More...

Extend the reach and impact of your content.

Signal Hub helps media and entertainment businesses develop and deliver content with greater precision, drive more effective business operations, and maximize the value of their content and data assets.

  • Competitor Intelligence
  • Campaign Optimization
  • Data Commercialization

Solutions for...

  • Broadcast networks
  • Cable MSOs
  • Digital media properties
  • Global media conglomerates
  • Internet portals
  • Newspapers and periodicals
  • Social networks

Market Challenges & Opportunities

Publishers and broadcasters must package entertainment and advertising content and deliver it to the market in a way most likely to reach and resonate with their intended audiences. Myriad content and delivery options shape their decisions, some of which must happen extremely fast, such as digital or broadcast news programming. Media buying and content usage decisions, by contrast, have a larger window. In both cases, Big Data analytics must be able to quickly reveal insights and convert them into tangible action.

Solution IPC Can Help

Production. Precision targeting. Orchestration. Throughput. Consumption. Bringing entertainment and advertising content to market is complicated, but Signal Hub makes it simpler and vastly more effective. Signal Hub helps quickly shape content staging and delivery decisions with extremely high levels of accuracy, enables orchestration across channels and devices, and expands the volume of content in the market. Strategic decisions become better informed, backed by advanced analytics. Business simply gets smarter.

Solution Overview

Personalize at Scale

Individualized content for all individuals

Signal Hub helps media and entertainment businesses develop content and delivery options to drive intended behavior with the targeted audience at an individual level on a massive scale, repeatedly.
 

How it delivers value:

  • Builds a profitable and loyal portfolio of customers, one interaction at a time
  • Helps develop entertainment content and aggregated content bundles tailored to the interests of specific customer segments and sub-segments on a massive scale
  • Allows advertisers to develop messaging, delivery mechanisms, and programs that mesh so seamlessly with customer needs, preferences, and behaviors that the sales pitch appears natural, non-intrusive, and compelling
  • Allows media and entertainment businesses to orchestrate content across the entire content lifecycle from creation to aggregation to publishing/broadcasting to distribution
  • Allows media and entertainment businesses to analyze content consumption patterns, learn what is and isn’t working, and make subsequent adjustments to optimize results
Optimize Channels

Take the mystery out of the mix

Signal Hub helps businesses optimize entertainment and advertising content across all aggregation, publishing/broadcasting, and distribution channels, maximizing exposure and driving revenue while efficiently managing costs.
 

How it delivers value:

  • Helps aggregate and stage entertainment content for distribution within specific channels, at precise moments, and in targeted locations
  • Optimizes digital advertising placement across Internet properties, mobile applications, device types, and properties under different ownership structures (owned, affiliated, third-party)
  • Enables channel mix decisions based on interrelationships between multiple other content-related variables (e.g. packaging, pricing, release formats and sequencing, access devices, consumption modes, and consumer payment options)
  • Deepens understanding of how different content channels are performing and helps the business modify upstream content creation and distribution decisions accordingly
Manage the Lifecycle

Orchestrate an optimized experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Price It Right

Elevate the sophistication of your pricing strategy.

Signal Hub helps establish more intelligent pricing, whether for entertainment content or advertising. Evolve from opaque and subjective approaches and embrace the power of data science for pricing.

How it delivers value:

  • Identifies variables that are positively correlated with customer needs, behavior, motivation, trade-offs, and thresholds, as well as market demand, competitor pricing, and other factors
  • Creates a systematic, objective basis for pricing digital entertainment content
  • Improves the accuracy and sophistication of dynamic advertising pricing models
  • Establish a dynamic pricing capability based on continuous testing, learning, and adjustment
  • Helps businesses intelligently set prices and formulate pricing strategy, accelerating revenue growth, improving profitability, and adapting quickly to changing market conditions over time
More...

Extend the reach and impact of your content.

Signal Hub helps media and entertainment businesses develop and deliver content with greater precision, drive more effective business operations, and maximize the value of their content and data assets.

  • Competitor Intelligence
  • Campaign Optimization
  • Data Commercialization

Solutions for...

  • Broadcast networks
  • Cable MSOs
  • Digital media properties
  • Global media conglomerates
  • Newspapers and periodicals
  • Search engines
  • Social networks

Market Challenges & Opportunities

Digital technologies both complicate content distribution and help it drive profitable growth. Physical content increasingly relies on digital technologies, creating symbiotic considerations, but the long game favors digital. Pricing and monetization have become complex balancing acts, straddling fee-based, free, and freemium models over a redefined content lifecycle. User experience during purchase and consumption is key. Fraud and security threats abound. Only robust analytics can manage such a complex environment.

Solution IPC Can Help

Signal Hub brings a new level of sophistication and agility to marketing and distribution. By applying a fundamentally different approach to Big Data analytics, Signal Hub informs and optimizes decisions related to packaging, pricing, release formats and sequencing, channel mix, and consumer payment options. Attract and retain more customers and grow revenue. Identify and mitigate risks before they become major issues. With Signal Hub, content doesn’t just flow. It flows more intelligently.

Solution Overview

Personalize at Scale

Individualized content for all individuals

Signal Hub helps media and entertainment businesses develop content and delivery options to drive intended behavior with the targeted audience at an individual level on a massive scale, repeatedly.
 

How it delivers value:

  • Builds a profitable and loyal portfolio of customers, one interaction at a time
  • Helps develop entertainment content and aggregated content bundles tailored to the interests of specific customer segments and sub-segments on a massive scale
  • Allows advertisers to develop messaging, delivery mechanisms, and programs that mesh so seamlessly with customer needs, preferences, and behaviors that the sales pitch appears natural, non-intrusive, and compelling
  • Allows media and entertainment businesses to orchestrate content across the entire content lifecycle from creation to aggregation to publishing/broadcasting to distribution
  • Allows media and entertainment businesses to analyze content consumption patterns, learn what is and isn’t working, and make subsequent adjustments to optimize results
Optimize Channels

Take the mystery out of the mix

Signal Hub helps businesses optimize entertainment and advertising content across all aggregation, publishing/broadcasting, and distribution channels, maximizing exposure and driving revenue while efficiently managing costs.
 

How it delivers value:

  • Helps aggregate and stage entertainment content for distribution within specific channels, at precise moments, and in targeted locations
  • Optimizes digital advertising placement across Internet properties, mobile applications, device types, and properties under different ownership structures (owned, affiliated, third-party)
  • Enables channel mix decisions based on interrelationships between multiple other content-related variables (e.g. packaging, pricing, release formats and sequencing, access devices, consumption modes, and consumer payment options)
  • Deepens understanding of how different content channels are performing and helps the business modify upstream content creation and distribution decisions accordingly
Manage the Lifecycle

Orchestrate an optimized experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Price It Right

Elevate the sophistication of your pricing strategy.

Signal Hub helps establish more intelligent pricing, whether for entertainment content or advertising. Evolve from opaque and subjective approaches and embrace the power of data science for pricing.

How it delivers value:

  • Identifies variables that are positively correlated with customer needs, behavior, motivation, trade-offs, and thresholds, as well as market demand, competitor pricing, and other factors
  • Creates a systematic, objective basis for pricing digital entertainment content
  • Improves the accuracy and sophistication of dynamic advertising pricing models
  • Establish a dynamic pricing capability based on continuous testing, learning, and adjustment
  • Helps businesses intelligently set prices and formulate pricing strategy, accelerating revenue growth, improving profitability, and adapting quickly to changing market conditions over time
More...

Extend the reach and impact of your content.

Signal Hub helps media and entertainment businesses develop and deliver content with greater precision, drive more effective business operations, and maximize the value of their content and data assets.

  • Competitor Intelligence
  • Campaign Optimization
  • Data Commercialization

What the Market Is Saying

“Acxiom and Solution IPC are helping enterprises accelerate data-driven processes and gain a deeper understanding of their customers.”

—Jeff D. Standridge, Vice President of Audience Solutions; Acxiom

"Signal Hub's competitive advantage is that it doesn't just identify problems, it offers solutions to them — fast."

—Head of US Cards, Leading Global Bank

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