Make one-to-one marketing your specialty.

Marketing and Sales

Don’t just create noise in the marketplace. Use advanced analytics to speak to people as individuals and turn them into customers for life.

Solutions for...

  • Customer segmentation
  • Offer design
  • Personalization
  • Best next action
  • Channel selection & optimization
  • Omni-channel orchestration
  • Digital marketing
  • ROI measurement and management

Market Challenges & Opportunities

Before the era of Big Data, marketing campaigns were notoriously difficult to measure. Quantifying marketing ROI was imprecise at best. In today’s technology-enabled marketing environment, businesses can and must do better. Big Data analytics can help marketing teams more effectively structure, run, and measure campaigns, but most analytics solutions tend to be cumbersome to use for even a single campaign, making them impractical for multiple campaigns or as part of a sustainable business process. 

Solution IPC Can Help

Businesses need intuitive solutions that measure campaign effectiveness quickly and run multiple campaigns at once. With Solution IPC’ Signal Hub, marketers can structure campaigns with greater precision, execute them in complex, omni-channel environments, extract insights from high volumes of data, adjust actions in real time, and accurately measure results. Signal Hub transforms marketing organizations into high-performing, agile teams that continuously deliver tangible results. 

Solution Overview

Optimize Campaigns

Give your sales funnel a workout it will remember.

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches.
 

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer needs and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously and constantly updating campaign management guidance
  • Simplifies measurement of campaign effectiveness by clearly linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
Improve CLV

Optimize the entire customer journey.

Signal Hub disaggregates the customer’s journey across the product lifecycle and reassembles it in an application that enables intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product lifecycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Deepens understanding of individual customer purchase journeys across shopping channels and identifies timely Signals that inform next-best action(s)
  • Orchestrates omni-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Supports more effective cross-selling and upselling of products based on personalized and contextually relevant recommendations and offers across shopping channels
  • Drives more effective integration of loyalty and reward strategies into overall customer lifecycle strategy
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within your grasp.

Signal Hub analyzes your customer portfolio across all of the key factors that drive consumer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Reduce Churn

Your earned them. Don’t lose them.

Signal Hub helps companies control one of the biggest sources of value destruction: customers becoming former customers.

How it delivers value:

  • Identifies customers who are exhibiting signs of “drift” and does so with sufficient advance notice to allow you to take proactive action that can prevent defection
  • Generates lists of prescriptive actions to mitigate churn risk, tailored to customer micro-segments and even individuals
  • Prioritizes potential interventions by cost and likely degree of efficacy
  • Optimizes the packaging and bundling of multiple intervention actions to enhance efficacy
  • Improves brand image and customer experience by structuring interactions, offer content, and offer terms that are tailored to specific customer segments and situational contexts
  • Reduces wasteful spend on reacquiring lost customers or customers who are least likely to remain customers
More...

Satisfy your customers and the financial benefits will follow.

Signal Hub provides unique insight and recommended actions in all the following areas pertaining to marketing and sales.

  • Competitor Intelligence
  • Customer Acquisition
  • Customer Care Optimization
  • Price Optimization
  • Risk-Based Pricing
  • Store Performance Optimization

Solutions for...

  • Prospect segmentation and targeting
  • Customer insights
  • Best next action
  • Omni-channel optimization
  • Brand awareness and development
  • Lead generation and conversion
  • Digital marketing
  • Marketing effectiveness

Market Challenges & Opportunities 

Successfully acquiring a customer requires an approach that creates awareness, nurtures interest, conveys differentiation, builds desire, and generates urgency. Advanced analytics techniques allow marketers to shape strategies and execute programs that generate leads with a high probability of conversion, but they must be able to apply these techniques with agility amidst a high volume of activity. This remains a looming obstacle for many businesses today. 

Solution IPC Can Help

Marketers using Solution IPC’ Signal Hub can quickly identify and validate factors that resonate with prospective customers and develop effective approaches. The activities that precede the sales funnel are more intelligent, reducing errors and allowing more time to shape compelling strategies and tactics. Teams can manage more prospects faster, increasing throughput and conversion probability. Better insight, applied at scale, enables an informed course of action for every prospect.

Solution Overview

Optimize Campaigns

Give your sales funnel a workout it will remember.

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches.
 

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer needs and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously and constantly updating campaign management guidance
  • Simplifies measurement of campaign effectiveness by clearly linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
Improve CLV

Optimize the entire customer journey.

Signal Hub disaggregates the customer’s journey across the product lifecycle and reassembles it in an application that enables intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product lifecycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Deepens understanding of individual customer purchase journeys across shopping channels and identifies timely Signals that inform next-best action(s)
  • Orchestrates omni-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Supports more effective cross-selling and upselling of products based on personalized and contextually relevant recommendations and offers across shopping channels
  • Drives more effective integration of loyalty and reward strategies into overall customer lifecycle strategy
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within your grasp.

Signal Hub analyzes your customer portfolio across all of the key factors that drive consumer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Reduce Churn

Your earned them. Don’t lose them.

Signal Hub helps companies control one of the biggest sources of value destruction: customers becoming former customers.

How it delivers value:

  • Identifies customers who are exhibiting signs of “drift” and does so with sufficient advance notice to allow you to take proactive action that can prevent defection
  • Generates lists of prescriptive actions to mitigate churn risk, tailored to customer micro-segments and even individuals
  • Prioritizes potential interventions by cost and likely degree of efficacy
  • Optimizes the packaging and bundling of multiple intervention actions to enhance efficacy
  • Improves brand image and customer experience by structuring interactions, offer content, and offer terms that are tailored to specific customer segments and situational contexts
  • Reduces wasteful spend on reacquiring lost customers or customers who are least likely to remain customers
More...

Satisfy your customers and the financial benefits will follow.

Signal Hub provides unique insight and recommended actions in all the following areas pertaining to marketing and sales.

  • Competitor Intelligence
  • Customer Acquisition
  • Customer Care Optimization
  • Price Optimization
  • Risk-Based Pricing
  • Store Performance Optimization
  • Pricing strategy
  • Value baselining
  • Bundling
  • Dynamic pricing
  • Discounting and leakage management
  • Margin management
  • Revenue maximization

Market Challenges & Opportunities 

Subjective, inconsistent pricing, inaccurate analyses, and poor enforcement of discounts and incentives can turn a viable business model into a dysfunctional one. Big Data analytics can help create an understandable, disciplined process that delivers better business results. Yet the volume of data, the need to begin each analysis with new models, and the maze of analytics applications in use make an already complicated process even more challenging.

Solution IPC Can Help

Solution IPC’ Signal Hub applies data science to pricing, instantly elevating its sophistication. It distills and examines core drivers of the pricing decision, identifying variables that are positively correlated with customer needs, behavior, motivation, trade-offs, and thresholds, as well as market demand, competitor pricing, and other factors. It intelligently sets prices and guides pricing strategies, helping businesses accelerate revenue growth, improve profitability, and adapt quickly to changing market conditions.

Solution Overview

Optimize Campaigns

Give your sales funnel a workout it will remember.

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches.
 

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer needs and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously and constantly updating campaign management guidance
  • Simplifies measurement of campaign effectiveness by clearly linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
Improve CLV

Optimize the entire customer journey.

Signal Hub disaggregates the customer’s journey across the product lifecycle and reassembles it in an application that enables intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product lifecycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Deepens understanding of individual customer purchase journeys across shopping channels and identifies timely Signals that inform next-best action(s)
  • Orchestrates omni-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Supports more effective cross-selling and upselling of products based on personalized and contextually relevant recommendations and offers across shopping channels
  • Drives more effective integration of loyalty and reward strategies into overall customer lifecycle strategy
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within your grasp.

Signal Hub analyzes your customer portfolio across all of the key factors that drive consumer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Reduce Churn

Your earned them. Don’t lose them.

Signal Hub helps companies control one of the biggest sources of value destruction: customers becoming former customers.

How it delivers value:

  • Identifies customers who are exhibiting signs of “drift” and does so with sufficient advance notice to allow you to take proactive action that can prevent defection
  • Generates lists of prescriptive actions to mitigate churn risk, tailored to customer micro-segments and even individuals
  • Prioritizes potential interventions by cost and likely degree of efficacy
  • Optimizes the packaging and bundling of multiple intervention actions to enhance efficacy
  • Improves brand image and customer experience by structuring interactions, offer content, and offer terms that are tailored to specific customer segments and situational contexts
  • Reduces wasteful spend on reacquiring lost customers or customers who are least likely to remain customers
More...

Satisfy your customers and the financial benefits will follow.

Signal Hub provides unique insight and recommended actions in all the following areas pertaining to marketing and sales.

  • Competitor Intelligence
  • Customer Acquisition
  • Customer Care Optimization
  • Price Optimization
  • Risk-Based Pricing
  • Store Performance Optimization
  • Awareness
  • Acquisition
  • Best next action
  • Up-sell & cross-sell
  • Customer care and technical support
  • Loyalty programs
  • Customer behavior analysis
  • Churn management
  • Customer journey analytics
  • Customer lifetime value

Market Challenges & Opportunities 

Every customer interaction is an opportunity to create an experience that strengthens customer lifetime value (CLV). When businesses can’t orchestrate the customer experience across all touchpoints over time, CLV is at risk. Advanced analytics solutions can help businesses drive quality, consistency, and enthusiasm for the brand, but to do so, they must deliver accurate, actionable insights quickly and scale with the needs of the business.

Solution IPC Can Help

With Solution IPC’ Signal Hub, the customer experience suddenly comes into full view, spanning all touchpoints and channels. It allows every business function to understand its role in shaping the customer experience, determine a precise course of action, coordinate with other business functions, test and validate decisions, dynamically adjust actions, and measure impact. Don’t just quantify CLV; grow it. Don’t just maintain loyalty; drive enthusiasm. Signal Hub makes it possible.

Solution Overview

Optimize Campaigns

Give your sales funnel a workout it will remember.

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches.
 

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer needs and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously and constantly updating campaign management guidance
  • Simplifies measurement of campaign effectiveness by clearly linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
Improve CLV

Optimize the entire customer journey.

Signal Hub disaggregates the customer’s journey across the product lifecycle and reassembles it in an application that enables intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product lifecycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Deepens understanding of individual customer purchase journeys across shopping channels and identifies timely Signals that inform next-best action(s)
  • Orchestrates omni-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Supports more effective cross-selling and upselling of products based on personalized and contextually relevant recommendations and offers across shopping channels
  • Drives more effective integration of loyalty and reward strategies into overall customer lifecycle strategy
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within your grasp.

Signal Hub analyzes your customer portfolio across all of the key factors that drive consumer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Reduce Churn

Your earned them. Don’t lose them.

Signal Hub helps companies control one of the biggest sources of value destruction: customers becoming former customers.

How it delivers value:

  • Identifies customers who are exhibiting signs of “drift” and does so with sufficient advance notice to allow you to take proactive action that can prevent defection
  • Generates lists of prescriptive actions to mitigate churn risk, tailored to customer micro-segments and even individuals
  • Prioritizes potential interventions by cost and likely degree of efficacy
  • Optimizes the packaging and bundling of multiple intervention actions to enhance efficacy
  • Improves brand image and customer experience by structuring interactions, offer content, and offer terms that are tailored to specific customer segments and situational contexts
  • Reduces wasteful spend on reacquiring lost customers or customers who are least likely to remain customers
More...

Satisfy your customers and the financial benefits will follow.

Signal Hub provides unique insight and recommended actions in all the following areas pertaining to marketing and sales.

  • Competitor Intelligence
  • Customer Acquisition
  • Customer Care Optimization
  • Price Optimization
  • Risk-Based Pricing
  • Store Performance Optimization
  • Go-to-market programs
  • Sales effectiveness
  • Product enhancement

Market Challenges & Opportunities

Maximizing the effectiveness of your marketing and sales teams means putting your core strategies and processes in order and linking them with other functions, so all strategies and processes operate as one. Big Data analytics can help, but most analytics solutions aren’t equipped to handle such a massive challenge, especially when the data is moving fast, the market is moving faster, and everyone is focusing on what they consider their day job.

Solution IPC Can Help

The once arduous cycle of preparing and analyzing data can become simple, fast, and almost boringly routine. With Signal Hub, businesses transform Big Data analytics from discrete data science projects into an ongoing operating capability embedded directly in your marketing and sales processes. Signal Hub makes marketing more effective while simplifying and accelerating your sales funnel management process, keeping the pipeline full of quality leads and turning them into satisfied customers.

Solution Overview

Optimize Campaigns

Give your sales funnel a workout it will remember.

Signal Hub helps marketers structure and execute more effective campaigns, using data science to guide actions that produce higher-quality leads and larger ROI than traditional approaches.
 

How it delivers value:

  • Accelerates campaign development and efficacy by streamlining planning and focusing on only the most objectively relevant data
  • Enables precision targeting across multiple variables simultaneously, including demographic and psychographic factors, as well as customer needs and approach parameters (e.g. location, timing, device)
  • Achieves the elusive goal of placing your messaging in the right place, at the right time, via the right medium, for each specific customer or prospect
  • Maximizes yield probability by optimizing multiple campaign execution levers simultaneously and constantly updating campaign management guidance
  • Simplifies measurement of campaign effectiveness by clearly linking customer engagement and conversion to specific campaign planning and execution actions
  • Increases business agility by expanding capacity to run multiple campaigns simultaneously
Improve CLV

Optimize the entire customer journey.

Signal Hub disaggregates the customer’s journey across the product lifecycle and reassembles it in an application that enables intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product lifecycle
  • Defines and validates customer personas and associated needs at a deeply granular level of detail, enabling micro-segmentation, precision targeting, and preemptive action
  • Deepens understanding of individual customer purchase journeys across shopping channels and identifies timely Signals that inform next-best action(s)
  • Orchestrates omni-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Supports more effective cross-selling and upselling of products based on personalized and contextually relevant recommendations and offers across shopping channels
  • Drives more effective integration of loyalty and reward strategies into overall customer lifecycle strategy
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within your grasp.

Signal Hub analyzes your customer portfolio across all of the key factors that drive consumer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer journey and frames highly tailored customer interactions aligned with those milestones
  • Packages highly tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Reduce Churn

Your earned them. Don’t lose them.

Signal Hub helps companies control one of the biggest sources of value destruction: customers becoming former customers.

How it delivers value:

  • Identifies customers who are exhibiting signs of “drift” and does so with sufficient advance notice to allow you to take proactive action that can prevent defection
  • Generates lists of prescriptive actions to mitigate churn risk, tailored to customer micro-segments and even individuals
  • Prioritizes potential interventions by cost and likely degree of efficacy
  • Optimizes the packaging and bundling of multiple intervention actions to enhance efficacy
  • Improves brand image and customer experience by structuring interactions, offer content, and offer terms that are tailored to specific customer segments and situational contexts
  • Reduces wasteful spend on reacquiring lost customers or customers who are least likely to remain customers
More...

Satisfy your customers and the financial benefits will follow.

Signal Hub provides unique insight and recommended actions in all the following areas pertaining to marketing and sales.

  • Competitor Intelligence
  • Customer Acquisition
  • Customer Care Optimization
  • Price Optimization
  • Risk-Based Pricing
  • Store Performance Optimization

What the Market Is Saying

“Acxiom and Solution IPC are helping enterprises accelerate data-driven processes and gain a deeper understanding of their customers.” 

—Jeff D. Standridge, Vice President of Audience Solutions; Acxiom

“Solution IPC is our new intelligence team; they tell us who to target, how to target them, and what to offer, and we just implement it.”

—Marketing Director, Top-5 US Telecom Services Provider

“For any situation regarding pricing, sales forecasting, or any other things that requires predictive analytics or Big Data analytics, I think you should find a way to get Opera involved. And I’m sure they will help you find much better answers.”

—Jin-Goon Kim, Former CEO; Li Ning Company Limited

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