Treat every customer as though you had just one.

Customer Experience

Got millions of customers? No problem. Signal Hub can ensure each one feels special and valued, boosting revenue, strengthening loyalty, and turning customers into enthusiastic champions of your brand. 

Solutions for...

  • Messaging
  • Offer personalization
  • Campaign personalization

Market Challenges & Opportunities

Businesses must create compelling personalized messaging to drive awareness, nurture interest, and generate desire to purchase. They must also stay on top of social interactions, generating and responding to a constant flow of activity, and track all leads to the source to measure the effectiveness of their efforts. But doing these things effectively increasingly requires data science capabilities that many companies simply do not have, leaving many marketers struggling to drive fresh interest and maximize marketing ROI.

Solution IPC Can Help

Solution IPC’ flagship solution, Signal Hub, can help marketers break free from the traditional confines of subjective customer segmentation, imprecise campaign targeting, and low engagement rates. Signal Hub can pinpoint what to offer to which person or micro-segment and then help shape actions that have a high likelihood of success. By constantly analyzing the latest data from within an organization, plus competitor, market, and customer data, Signal Hub generates precise insight and recommended action that converts prospects into customers.

Solution Overview

Find More Customers

Tired of low response rates and ineffective campaigns?

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.
 
 
 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Optimizes offers through machine learning algorithms
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.
 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within
your grasp.

Signal Hub analyzes your customer portfolio across all of the key factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer experience journey, and frames highly tailored customer interactions aligned with those milestones
  • Packages highly-tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Improve Customer Care

Make every interaction an opportunity to drive value.

Signal Hub helps customer service and support organizations drive customer and employee actions that elevate customer satisfaction, improve financial results, and increase customer lifetime value.
 
 

How it delivers value:

  • Uses advanced data science to disaggregate the service experience into a series of discrete factors, analyzes these factors rigorously, and identifies service actions that organizations can take to maximize financial and operating performance
  • Identifies opportunities to improve process efficiency through streamlined interactions, simplified service delivery, and customer self-service
  • Quantifies the cost of quality and identifies actions that can improve service quality
  • Increases first-time resolution, decreasing transfers to higher-tier support and reducing the incidence of executive escalations
  • Applies machine learning techniques to continuously improve throughput, average handle time, resolution rate, service quality, and cost-to-serve
More...

Work the value levers in a smarter way.

Signal Hub helps businesses understand the customer experience holistically and orchestrate interactions that stimulate engagement, make interactions positive, and maximize value for both the customer and the business

  • Collection Targeting & Prioritization
  • Cross-Channel Integration
  • Customer Needs Identification
  • Digital Customer Journey Orchestration
  • Loyalty Program Management
  • Price Optimization
  • Purchase and Usage Experience Optimization
  • Retail Site Selection

Solutions for...

  • Initial purchase
  • Cross-sell
  • Up-sell
  • Repeat purchase

Market Challenges & Opportunities

Whether you’re a retailer, an airline, or a wireless service provider, the process of selling — and selling more — never stops and never gets easier. Getting customers to open their wallets requires a certain amount of finesse — even if the customer never speaks with a human being at the company. Identifying the exact right next action to advance the customer through the purchase process and drive an initial purchase, a different purchase, an additional purchase, and ongoing repeat purchases is a skill many companies mistakenly leave entirely to individual skill and judgment. Is there a better way?

Solution IPC Can Help

While salespeople have their titles for a reason, Big Data analytics can offer a huge advantage in the sales process. Knowing the maximum amount a customer might spend, or what we call “aspirational value,” provides key insight into when a customer has been pushed too far, is approaching the edge of his/her comfort zone, or is at the very beginning of a spending spree. Solution IPC’ Signal Hub uses advanced analytics and machine learning techniques to calculate these thresholds with confidence. Businesses can use this insight to trigger incentives, alert a salesperson (or a website, kiosk, mobile app, or e-mail app) to take action that maximizes the sale opportunity — without losing it.

Solution Overview

Find More Customers

Tired of low response rates and ineffective campaigns?

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.
 
 
 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Optimizes offers through machine learning algorithms
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.
 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within
your grasp.

Signal Hub analyzes your customer portfolio across all of the key factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer experience journey, and frames highly tailored customer interactions aligned with those milestones
  • Packages highly-tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Improve Customer Care

Make every interaction an opportunity to drive value.

Signal Hub helps customer service and support organizations drive customer and employee actions that elevate customer satisfaction, improve financial results, and increase customer lifetime value.
 
 

How it delivers value:

  • Uses advanced data science to disaggregate the service experience into a series of discrete factors, analyzes these factors rigorously, and identifies service actions that organizations can take to maximize financial and operating performance
  • Identifies opportunities to improve process efficiency through streamlined interactions, simplified service delivery, and customer self-service
  • Quantifies the cost of quality and identifies actions that can improve service quality
  • Increases first-time resolution, decreasing transfers to higher-tier support and reducing the incidence of executive escalations
  • Applies machine learning techniques to continuously improve throughput, average handle time, resolution rate, service quality, and cost-to-serve
More...

Work the value levers in a smarter way.

Signal Hub helps businesses understand the customer experience holistically and orchestrate interactions that stimulate engagement, make interactions positive, and maximize value for both the customer and the business

  • Collection Targeting & Prioritization
  • Cross-Channel Integration
  • Customer Needs Identification
  • Digital Customer Journey Orchestration
  • Loyalty Program Management
  • Price Optimization
  • Purchase and Usage Experience Optimization
  • Retail Site Selection

Solutions for...

  • Streamlining interactions
  • Simplifing service delivery
  • Maximizing self-service
  • Improving service quality
  • Improving product quality
  • Improving overall customer experience
  • Reducing cost-to-serve

Market Challenges & Opportunities

Customer service quality is rarely defined by a single interaction. Instead, it’s defined by a series of interactions that make the customer feel valued — or not. Technology can help speed up wait times, improve service quality, and rebalance the channel mix toward self-service. Even then, live interactions remain an integral part of the mix. Optimizing this complex blend of parameters increasingly requires advanced analytics capabilities that can transform Big Data into discrete service actions that deliver seamless, personalized, high-quality customer experience.

Solution IPC Can Help

Signal Hub from Solution IPC helps businesses transform support operations into a key driver of customer lifetime value. Signal Hub empowers the business with detailed, synthesized insights drawn from Big Data and continuously refreshed with machine learning. These insights inform precise, tailored, and measurable actions that shape a positive customer experience, mitigate unfavorable experiences, encourage self-service, optimize costs, drive revenue, and increase retention. Drive more value from your support operations.

Solution Overview

Find More Customers

Tired of low response rates and ineffective campaigns?

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.
 
 
 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Optimizes offers through machine learning algorithms
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.
 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within
your grasp.

Signal Hub analyzes your customer portfolio across all of the key factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer experience journey, and frames highly tailored customer interactions aligned with those milestones
  • Packages highly-tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Improve Customer Care

Make every interaction an opportunity to drive value.

Signal Hub helps customer service and support organizations drive customer and employee actions that elevate customer satisfaction, improve financial results, and increase customer lifetime value.
 
 

How it delivers value:

  • Uses advanced data science to disaggregate the service experience into a series of discrete factors, analyzes these factors rigorously, and identifies service actions that organizations can take to maximize financial and operating performance
  • Identifies opportunities to improve process efficiency through streamlined interactions, simplified service delivery, and customer self-service
  • Quantifies the cost of quality and identifies actions that can improve service quality
  • Increases first-time resolution, decreasing transfers to higher-tier support and reducing the incidence of executive escalations
  • Applies machine learning techniques to continuously improve throughput, average handle time, resolution rate, service quality, and cost-to-serve
More...

Work the value levers in a smarter way.

Signal Hub helps businesses understand the customer experience holistically and orchestrate interactions that stimulate engagement, make interactions positive, and maximize value for both the customer and the business

  • Collection Targeting & Prioritization
  • Cross-Channel Integration
  • Customer Needs Identification
  • Digital Customer Journey Orchestration
  • Loyalty Program Management
  • Price Optimization
  • Purchase and Usage Experience Optimization
  • Retail Site Selection

Solutions for...

  • Providing incentives
  • Reducing churn
  • Minimizing cost-to-serve

Market Challenges & Opportunities

Much to the dismay of consumer-facing businesses everywhere, loyalty programs, cards, or incentives cannot by themselves generate true brand loyalty. Loyalty comes from setting and consistently meeting — or exceeding — expectations. Achieving such outcomes requires carefully developing and orchestrating customer experiences across the entire life cycle. Big Data analytics capabilities that identify, structure, and help drive the right actions can help businesses establish, strengthen, and preserve true loyalty.

Solution IPC Can Help

How can a business maximize the customer’s perceived value while also focusing on driving revenue? By getting to know customers better and meeting or exceeding each customer’s expectations. Big Data analytics is the key enabler. Using rigorous data science to analyze customer behavior allows the business to shape and deliver a customer experience that not only meets expectations but also creates positive surprises. Solution IPC designed Signal Hub with this goal in mind. Signal Hub learns not just what customers want, but also what they expect and even what they are passionate about so that businesses can deliver experiences that impress customers and keep them coming back for more.

 

Solution Overview

Find More Customers

Tired of low response rates and ineffective campaigns?

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.
 
 
 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Optimizes offers through machine learning algorithms
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.
 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within
your grasp.

Signal Hub analyzes your customer portfolio across all of the key factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer experience journey, and frames highly tailored customer interactions aligned with those milestones
  • Packages highly-tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Improve Customer Care

Make every interaction an opportunity to drive value.

Signal Hub helps customer service and support organizations drive customer and employee actions that elevate customer satisfaction, improve financial results, and increase customer lifetime value.
 
 

How it delivers value:

  • Uses advanced data science to disaggregate the service experience into a series of discrete factors, analyzes these factors rigorously, and identifies service actions that organizations can take to maximize financial and operating performance
  • Identifies opportunities to improve process efficiency through streamlined interactions, simplified service delivery, and customer self-service
  • Quantifies the cost of quality and identifies actions that can improve service quality
  • Increases first-time resolution, decreasing transfers to higher-tier support and reducing the incidence of executive escalations
  • Applies machine learning techniques to continuously improve throughput, average handle time, resolution rate, service quality, and cost-to-serve
More...

Work the value levers in a smarter way.

Signal Hub helps businesses understand the customer experience holistically and orchestrate interactions that stimulate engagement, make interactions positive, and maximize value for both the customer and the business

  • Collection Targeting & Prioritization
  • Cross-Channel Integration
  • Customer Needs Identification
  • Digital Customer Journey Orchestration
  • Loyalty Program Management
  • Price Optimization
  • Purchase and Usage Experience Optimization
  • Retail Site Selection

Solutions for...

  • Customer reviews
  • Recommendations to friends and family
  • Social media evangelism

Market Challenges & Opportunities

Never underestimate the power of social media. It can make or break your brand. From product reviews, to tweets, photos, and even comments on stock price performance, customers find a way to be heard — especially when they are disgruntled. The best way to combat disgruntled customers? Happy customers. But creating a fan base around a brand is a rare achievement. With so many ways for negative or competing information to surface, staying ahead of the curve by shaping the customer narrative is a daunting task.

Solution IPC Can Help

Signal Hub helps businesses create true customer loyalty, transforming customers into evangelists for the brand. With Signal Hub, a business uses advanced data science to disaggregate the customer experience into a series of discrete factors, analyzes these factors rigorously, and identifies a course of action that ignites customer passion. Businesses can focus more precisely on priority segments, identify individual customers who are most likely to become strong advocates, and then tailor incentives, modes of engagement, and sustained campaigns that encourage and facilitate evangelism. Let your most passionate customers spread the good word.

Solution Overview

Find More Customers

Tired of low response rates and ineffective campaigns?

Signal Hub increases conversion and enhances stickiness, accelerating near-term revenue and increasing customer lifetime value.
 
 
 

How it delivers value:

  • Aggregates and integrates data from disparate sources, including digital and social media
  • Creates actionable library of Signals that improve agility and time-to-results for campaigns
  • Defines micro-segmentation for prospects based on desired behavior preferences
  • Optimizes offers through machine learning algorithms
  • Lowers customer acquisition costs and improves response rates
Manage the Lifecycle

Optimize the experience to create customers for life.

Signal Hub disaggregates the customer’s journey and reassembles it to enable intuitive, precise measurement and intervention, helping companies orchestrate the entire customer experience.
 

How it delivers value:

  • Provides a single analytics environment that integrates customer management analytics across the product life cycle
  • Defines and validates customer personas and associated needs at a deeply granular level, enabling micro-segmentation, precision targeting, and preemptive action
  • Orchestrates multi-channel treatments that leverage all customer touchpoints
  • Helps deliver a positive customer experience at every stage of the lifecycle
  • Proactively seeks monetization opportunities to expand customer lifetime value (CLV)
Maximize Spend

Aspirational value is within
your grasp.

Signal Hub analyzes your customer portfolio across all of the key factors that drive customer spend, identifying opportunities to up-sell, cross-sell, optimize pricing, and maintain alignment with the customer’s sense of value.

How it delivers value:

  • Creates a data map that represents a comprehensive view of the customer, including aspirational spend and spend gap
  • Increases precision in business decisions via highly accurate predictions of future customer behavior
  • Helps marketers orchestrate interactions and interventions based on real-time intelligence and predictive analytics
  • Identifies key milestones across the customer experience journey, and frames highly tailored customer interactions aligned with those milestones
  • Packages highly-tailored customer interactions into market-ready programs to capture highest-value opportunities
  • Executes programs and measures their effectiveness simultaneously
Improve Customer Care

Make every interaction an opportunity to drive value.

Signal Hub helps customer service and support organizations drive customer and employee actions that elevate customer satisfaction, improve financial results, and increase customer lifetime value.
 
 

How it delivers value:

  • Uses advanced data science to disaggregate the service experience into a series of discrete factors, analyzes these factors rigorously, and identifies service actions that organizations can take to maximize financial and operating performance
  • Identifies opportunities to improve process efficiency through streamlined interactions, simplified service delivery, and customer self-service
  • Quantifies the cost of quality and identifies actions that can improve service quality
  • Increases first-time resolution, decreasing transfers to higher-tier support and reducing the incidence of executive escalations
  • Applies machine learning techniques to continuously improve throughput, average handle time, resolution rate, service quality, and cost-to-serve
More...

Work the value levers in a smarter way.

Signal Hub helps businesses understand the customer experience holistically and orchestrate interactions that stimulate engagement, make interactions positive, and maximize value for both the customer and the business

  • Collection Targeting & Prioritization
  • Cross-Channel Integration
  • Customer Needs Identification
  • Digital Customer Journey Orchestration
  • Loyalty Program Management
  • Price Optimization
  • Purchase and Usage Experience Optimization
  • Retail Site Selection

What the Market Is Saying

"Signal Hub makes the campaign process more efficient. It's exactly what we were looking for."

—Senior Executive, Global Hospitality Company

“Solution IPC' Signal Hub is a critical part of our most strategic initiative. It has been tremendously impactful.”

—Head of Business Intelligence, Top-10 Global Airline

"Solution IPC is a pioneer in this space. They don't seem to struggle with anything when it comes to dealing with data."

—EVP, Major US Payment Card Network

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