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Behavior-Based Analytics for Customer Management

In this paper, you'll learn how marketing leaders have broken from traditional segmentation strategies to address their most pressing growth issues, including the following:

  • How to improve customer retention
  • How to win more customers
  • How to increase offer acceptance

​We'll give you three real-world examples of how marketers are using behavior-based analysis to deliver timely, more relevant content to their customers and business partners.

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