Global Travel Case Study
Major global travel company boosts sales with Big Data–Based Marketing
A major travel company wanted to know its customers better, so it could tailor its marketing efforts to drive more sales and deliver a more personalized experience, resulting in greater loyalty and satisfaction. These include hotels, flights, holiday packages, and rental cars. But emailing every offer to every customer (or placing an ad on its site for every visitor) can drive customers to ignore all emails (or ads) altogether. Learn how this company overcame these all-too-typical marketing challenges with the help of Big Data analytics.